Case 1.0

 

 

 

 

 

ADIDAS (adidas)AG

Type; Aktiengesellschaft
Traded as FWB: ADS, OTCQX ADDYY
Industry; Apparel,accessories
Founded 1924 as Gebrüder Dassler Schuhfabrik(registered in 1949)
Founder(s) Adolf DasslerHeadquartersHerzogenaurach, Germany
Area served; Worldwide
Key peopleIgor Landau (Chairman)
Herbert Hainer (CEO)
Products; Footwear, sportswear, sports equipment, toiletries
Revenue
€14.49 billion (2013)
Operating income €1.202 billion (2013)
Profit
€787 million (2013)
Total assets
€11.59 billion (2013)
Total equity
€5.489 billion (2013)
Employees: 50,728 (2013)
Website; http://www.adidas-group.com

Abstract…

The Planning effective marketing strategies for a target audience.
This marketing mix case study demonstrates how adidas used innovative marketing strategies in its sponsorship deal with the London 2012 Olympic Games to engage with young consumers in the UK and across the globe.

Introduction…

Since it was established in Germany in 1949, by Adolf Dassler, adidas has been synonymous with the sporting industry. Today, adidas is a global public company and is one of the largest sports brands in the world. It is a household brand name with its three stripes logo recognised in markets across the world.The company’s product portfolio is vast, ranging from state-of-the-art sports footwear and clothing to accessories such as bags, watches, eyewear and other sports-related goods and equipment. Employing over 46,000 people worldwide, the adidas Group consists of around 170 subsidiaries including Reebok, TaylorMade-adidas Golf, Rockport and CCM-Hockey. The Group’s headquarters are in Herzogenaurach, Germany. In the second quarter of 2013 the Group’s revenue was €3.383 billion.

Hyphothsis…

For most organisations the marketing function is vital for survival. The Chartered Institute of Marketing defines marketing as:‘Marketing is the management process responsible for identifying, anticipating and satisfying consumer requirements profitably.’This definition outlines the key purposes of the marketing function. These are:to compete in a competitive marketplaceto identify and anticipate consumer requirements and then satisfy these requirementsto make a profit.   As a market-orientated organisation adidas continuously identifies and reviews consumers’ needs to ensure its products meet these needs. It aims to exceed customer expectations by adapting its product portfolio to meet the changing needs of consumers. It is this focus on its customers, teamed with product and marketing innovation, that plays a key role in adidas’ success.Every organisation must look at its marketing in relation to the marketing mix. The marketing mix, often referred to as the 4Ps, is a means of assessing how to balance the elements of the mix in order to meet customers’ needs. The elements include:the right productsold at the right pricein the right placeusing the most suitable form of promotion.No two businesses are identical, as such, every organisation must decide on its own balance of the 4Ps to suit its consumers’ needs. There are many internal and external factors that will influence an organisation’s marketing mix. Key factors include the size of the business, the markets it operates in and available resources.

Sports marketing

For a global organisation like adidas its marketing mix is tailored to specific markets. This is known as international marketing as it takes cultural and social differences into account when planning marketing activity. Sports marketing is a key focus for adidas’ marketing mix. The growing popularity of sports as entertainment has led to a huge increase in sports marketing. The founder of adidas was one of the first people to see the potential of this form of marketing when he sponsored the FIFA World Cup back in 1978. Sponsorship involves a business paying to be associated with another organisation, event or TV programme.Like many new developments, the sports marketing function has changed dramatically since its introduction. Just consider Sony’s first ever Walkman in 1979 to today’s iPod. The same dramatic difference is evident in the sports marketing arena with sponsorship deals now worth tens of millions of pounds. Rather than simply trying to gain  associations with particular sports, companies use sports marketing to drive the brand and increase sales.

Marketing strategies

Within the marketing function of any organisation there will be key goals, or objectives, to be achieved. For example, increasing the market share by 3% or entering a new market overseas. To achieve these marketing objectives requires a plan that details the actions needed. These plans are referred to as marketing strategies. A key challenge for adidas’ marketing strategies is finding innovative ways to inspire and engage its 14-19 year old target audience.

Sponsorship

For adidas, London is a key focus for the sportswear market, for both performance sportswear and sports fashion. This market sets more trends than anywhere else in the country. London 2012 gave adidas a platform to target this audience but with a global reach. The sponsorship deal obtained by adidas was the broadest set of sportswear rights in Olympic history. It became the Official Sportswear Partner of the London Games and the exclusive licensee of all branded (adidas + London 2012) and event branded (London 2012 only) clothing. From these rights adidas set four key marketing objectives:To ensure a clear association as Sportswear Partner of London 2012, Team GB and Paralympics GB.To engage and excite the 14-19 year old audience in order to drive brand preference in the UK.To deliver a Licensed Product Return on Investment (ROI) (branded and event branded licensee rights).To become the most talked about sports brand in 2012.A major aspect of this sponsorship deal was the athletes’ kit. The kit provided the opportunity to be innovative and excite the target audience whilst creating products to meet commercial sales targets. Market research undertaken by adidas showed the youth audience wanted something ‘untraditionally British’. Designer Stella McCartney fulfilled this brief with her deconstructed union flag design.Preparations to equip the team started 2 ½ years before the Games were due to start. Over 550 athletes were fitted for over 680 items of kit. This meant the marketing activity for the campaign also started long before the Games in 2012. A photo booth shoot captured every athlete in their kit. These images were used to create excitement around the Team GB kit product launch. .

Methodology…

Promotion

All elements of the marketing mix are important. However, in increasingly competitive markets innovative methods of promotion can create a competitive advantage. Promotional activity is used to communicate with consumers about the brand and its products. As there were more than 50 London 2012 sponsors, adidas needed to ensure it communicated the right messages, at the right time, through the appropriate channels for its target audience. It aimed to create national support for Team GB through its ‘Take the Stage’ campaign.The acronym AIDA is useful when planning promotional activity, promotion should aim to:initiate awareness amongst consumersgenerate interest for and desire to have the productensure action to purchase.

*Above-the-line promotion

There are many different methods of promotion. Above-the-line promotion refers to traditional methods of advertising, such as, print adverts in magazines and newspapers, billboards or online and TV advertisements. This form of promotion is expensive. As mass audiences become harder to reach through advertising, for example, an increasing number of people record TV and fast-forward the adverts, innovative methods of below-the-line activity is becoming increasingly important to engage the audience.Above-the-line activity for adidas’ campaign included TV adverts that showcased the best UK talent across sport, street and style. The adverts contained carefully planned product placement. Amongst those featured were David Beckham, Wretch 32 and Derrick Rose. In addition to a significant outdoor media spend, adidas featured artist impressions of athletes on 17 London Metro front pages.TV adverts featuring athletes such as Jessica Ennis and Tom Daley were used to rally support for Team GB. In these adverts athletes shared their intimate goals, fears and thoughts, something which was dramatically different to other sponsors of London 2012.

*Below-the-line promotion

In contrast, below-the-line promotion aims to reach more targeted groups of consumers. For example, through sponsorship deals, direct marketing, public relations and social media. Below-the-line promotion targeted at the youth audience was a key method for adidas to achieve its marketing objectives. It used a wide range of promotional activities to create deeper engagement with its audience, mixing traditional media with an innovative use of social and digital channels. The scale of the activation of this campaign was an industry first.Its TV adverts aimed to drive consumers to a website where they could demonstrate their talents for a chance to meet their idols. Through ‘Project 32’, adidas had already rewarded 32 talented youngsters in London with the chance to meet leaders in their chosen fields, such as the sporting and musical industry, giving undiscovered talent the chance to ‘Take the Stage’.Social media played an integral part in adidas’ campaign. For example, on Twitter #takethestage became the summer trend for supporting Team GB. Videos on YouTube created hundreds of millions of views, including a video of Team GB athletes singing along to Queen’s ‘Don’t stop me now’. In addition, a large photo booth was set up at Westfield shopping centre in Stratford. Members of the public then entered the booth to show support for Team GB. Videos of peoples’ reactions to David Beckham making a surprise appearance received 3.2 million views, as well as international TV coverage.

Result…

Measuring a promotional campaign

Promotional activity is very expensive. Organisations want to see a return on investment (ROI) for the money they spend on a promotional campaign. Sponsorship of London 2012 was no exception. Every aspect of its promotional campaign, both online and offline, was continuously monitored and measured. This enabled adidas to demonstrate that becoming the Official Sportswear Partner of the London Games and the exclusive licensee of all branded (adidas + London 2012) and event branded (London 2012 only) apparel was cost effective.Throughout the campaign adidas monitored all of its media coverage. This data was then used to establish whether the marketing objectives had been achieved. The table below demonstrates the significant return achieved through this campaign and how adidas successfully achieved its marketing objectives.

*(click this URL..to see the table/diagram)
http://assets.businesscasestudies.co.uk/adidas/18/diagram-1.jpg

Analysis…

This case study demonstrates how adidas used innovative marketing strategies in its sponsorship deal with the London 2012 Olympic Games to engage with young consumers in the UK and across the globe.
Sponsorship deals such as adidas’ heritage with the Olympic Games are very expensive. However, as this case study shows, through well planned marketing strategies with clearly defined objectives they can offer a way of creating deeper engagement with consumers. Partnering the brand with London 2012, Team GB and the Paralympics engaged adidas’ target consumers and created huge amounts of support for Team GB before, during and after the Games.

Conclusion…

   The adidas brand is built on a passion for sports excellence and innovative design to help athletes perform to the best of their ability. For adidas, this includes understanding what its consumers want and producing innovative products that fulfil these needs. Using innovative methods of sports marketing, on a scale never before seen in the industry, enabled adidas to target the youth audience in London whilst also having a global reach through social media and online promotion.
They loves to help athletes even all youths to share their products by using it.

References…

http://en.wikipedia.org/wiki/Adidas

http://businesscasestudies.co.uk/

http://businesscasestudies.co.uk/adidas/

http://businesscasestudies.co.uk/adidas/planning-effective-marketing-strategies-for-a-target-audience/introduction.html#axzz39IOtEqcl

http://businesscasestudies.co.uk/adidas/planning-effective-marketing-strategies-for-a-target-audience/marketing-strategies.html

http://businesscasestudies.co.uk/adidas/planning-effective-marketing-strategies-for-a-target-audience/the-marketing-mix.html#ixzz39IiMVnPi

http://businesscasestudies.co.uk/adidas/planning-effective-marketing-strategies-for-a-target-audience/promotion.html

http://businesscasestudies.co.uk/adidas/planning-effective-marketing-strategies-for-a-target-audience/measuring-a-promotional-campaign.html

http://www.adidas.co.uk/

http://www.adidas-group.com

Acknowledgement…

Thank you to Google.com for many information,that i use in these case analysis/case study & also thanks to the website of Business Case Studies.
Specially to Adidas company to allowed me to use their product (business/company) in my case analysis.

Appendix…

SHOP

Men
Men’s Shoes  Men’s Clothing  Men’s Accessories,
Women
Women’s Shoes  Women’s Clothing  Women’s Accessories
Kids
Kids’ Shoes  Kids’ Clothing  Kids’ Accessories

STYLE

Porsche Design Sport  Porsche Design Shoes  Porsche Design Clothing adidas NEO Label  adidas NEO Shoes  adidas NEO Clothing

CUSTOMISE

mi adidasmi team New arrivalsBrazucaGo all in#mygirls

SPORTS

BasketballFootball  Football Boots  Predator  F50  Football ClothingGolf  Golf Shoes  Golf ClothingOutdoor  Outdoor ShoesRugbyRunning  Running Shoes  Boost  Springblade  Supernova  Running ClothingSwimmingTennis  Tennis Shoes  Tennis ClothingTraining  Climachill  Training Shoes  Training Clothing  Training AccessoriesmiCoach All Sports

ORIGINALS

Originals x FarmOriginals x Topshop Originals Shoes  ZX Flux  Gazelle  Samba  LA Trainer  Superstar  SL  ZX  Campus  Spezial  DragonOriginals Clothing  FirebirdOriginals Accessories Men’s OriginalsWomen’s OriginalsKids Originals All Originals

PRODUCT TYPES

ShirtsPants & TightsShortsJerseysHoodies & Track TopsBagsJacketsHi TopsSweatshirtsSocksSwimwearTracksuitsHatsFootball BootsOther AccessoriesSandals & Flip FlopsSkirts & DressesBallsWatchesFitness EquipmentEyewearGlovesSports BrasScarvesShinguardsUnderwear

SUPPORT

Store finderCustomer ServiceFAQOnline Shop Contact UsAbout adidas ProductsOrder trackerOrderingPaymentShippingReturningUsing our SitePromotionsSite MapGift Card .

FOR MORE INFORMATIONS visit adidas website..

HW 4.0

1. Give at least five known local brands and the top ten international brands. Include a brief company overview.

((FIVE KNOWN LOCAL BRANDS))
Rank, Company Name & Market Capitalization (in billion pesos) 2013..
1. Philippine Long Distance Telephone Company (PLDT)
PHP 572.55
2 .SM Investments Corporation
PHP 568.15
3. San Miguel Brewery, Inc.PHP 451.53
4. Ayala Land, Inc.
PHP 365.80
5. Bank of the Philippine Islands (BPI)
PHP 347.99

Overview;
*Philippine Long Distance Company, or PLDT, is the Philippine’s largest telecommunications company. PLDT is also the countries leading telecommunications provider with different products on information technology, cellular telephony, broadcast media and satellite communications. As of this year 2013, there are over 2 million employees working on PLDT, being Mr. Napoleon Nazareno as the head.
**SM Investments Corporation is a holding company and was founded by Mr. Henry Sy., Sr. but now it is managed by his children, more notably his son, Harley Sy. SM Investments Corporation has interests on retail, shopping mall development and management(e.g. SM malls), banking (e.g. BDO and China Banking Corp.), real estate (e.g. Highlands Prime, Inc.)and tourism.
*** San Miguel Corporation is thelargest corporation in the Philippines and is run by President Aquino’s uncle, Mr. Eduardo Cojuangco, Jr. San Miguel has been operating in our country since 1890, it’s a well-known producer of processed food, beverages and other products loved by Filipinos. San Miguel has more or less 17,000 employees working together to keep this company running in over 100 facilities in the Asia-Pacific region.
**** Ayala Corporation is a Philippine holding company that has interests on retail, banking, telecommunications, real estate, information technology, water infrastructure, energy and electronics. Ayala Corporation was founded by three families; Ayala, Roxas and Zobel, during the Spanish-era in the country. Some says that the Ayala Corporation did a big part in developing Makati City into the business capital of the Philippines. As of today, Ayala Corporation is headed by Mr. Jaime Augusto Zobel de Ayala and is still a well-managed company just like in the past.
***** The Bank of Philippine Islands, or BPI in short, is the oldest bank in the Philippines and in the whole Southeast Asia region. BPI is also the 3rd largest bank in terms of assets and the largest bank in terms of profits and market capitalization in the country. BPI operates through the help of over 12,000 employees nationwide and is headed by Mr. Cesar P. Consing, who took over after long-time CEO Aurelio Montinola III decided to vacate the position. BPI is known for being one of the best bank in the country today with its great products and services, which Filipinos are still using through the years.

REFERENCES;
http://en.wikipilipinas.org/index.php/Top_20_Most_Valuable_Companies_in_the_Philippines
http://thinkrichbefree.com/2013/07/21/biggest-and-largest-companies-in-the-philippines/

((TOP TEN INTERNATIONAL BRANDS))
Rank, Brand ,Brand Value ($bil), 1-Yr Value Change (%), Brand Revenue ($bil), Company Advertising ($mil), Industry 2013…
1.Apple
104.3
20
156.5
1,100
Technology

2. Microsoft
56.7
4
77.8
2,600
Technology

3. Coca-Cola
54.9
9
23.5
3,342
Beverages

4. IBM
50.7
5
104.5
1,339
Technology

5. Google
47.3
26
43.5
772
Technology

6. McDonald’s
39.4
5
88.3
788
Restaurants

7. General Electric
34.2
2
132.1
–
Diversified

8. Intel
30.9
-4
53.3
2,000
Technology

9. Samsung
29.5
53
181.0
4,398
Technology

10. Louis Vuitton
28.4
16
9.4
4,211
Luxury

Overview;
* Apple, Inc. designs, manufactures, and markets mobile communication and media devices, personal computers, portable digital music players, and sells a variety of related software, services, peripherals, networking solutions, and third-party digital content and applications. Its products and services include iPhone, iPad, iPod, Mac, iPod, Apple TV, a portfolio of consumer and professional software applications,the iOS and OS X operating systems, iCloud, and accessories, service and support offerings.
** Microsoft Corp. develops and markets software, services and hardware that deliver new opportunities, greater convenience and enhanced value to people’s lives. The company’s products include operating systems for personal computers, servers, phones and other intelligent devices; server applications for distributed computing environments; productivity applications; business solution applications; desktop and server management tools; software development tools; video games and online advertising. It also designs and sells hardware, including the Xbox 360 gaming and entertainment console, Kinect for Xbox 360, Xbox 360 accessories and Microsoft PC hardware products. The company operates its business through five segments: Windows & Windows Live, Server & Tools, Online Services, Microsoft Business, and Entertainment & Devices.
*** The Coca-Cola Company, incorporated on September 5, 1919, is a beverage company. The Company owns or licenses and markets more than 500 nonalcoholic beverage brands, primarily sparkling beverages but also a variety of still beverages, such as waters, enhanced waters, juices and juice drinks, ready-to-drink teas and coffees, and energy and sports drinks. It owns and markets a range of nonalcoholic sparkling beverage brands, which includes Coca-Cola, Diet Coke, Fanta and Sprite.
**** International Business Machines Corp. is an information technology company, which provides integrated solutions that leverage information technology and knowledge of business processes. The company operates its business through five segments: Global Technology Services, Global Business Services, Software, Systems & Technology and Global Financing.
***** Google, Inc. focuses on improving the ways people connect with information. It provides variety of services and tools for advertisers of all sizes, from simple text ads to display and mobile advertising and to publishers, whether small or large. The company primarily focuses on the areas which include search, advertising, operating systems, platforms, enterprise and hardware products. The search area consists of a vast index of websites and other online content which is made available through its search engine to anyone with an internet connection. The advertising area includes AdWords, AdSense, Google Display, Google Mobile programs and Google Local.
****** McDonald’s Corp. operates and franchises McDonald’s restaurants in the global restaurant industry. The company manages its business as distinct geographic segments. Its significant reportable geographic segments include the United States, Europe, and Asia-Pacific, Middle East and Africa. The company operates in the global restaurant industry and manages its business as distinct geographic segments. It offers a substantially uniform menu, although there are geographic variations to suit local consumer preferences and tastes. McDonald’s was founded by Raymond Albert Kroc on April 15, 1955 and is headquartered in Oak Brook, IL.
******* General Electric Co. is a technology and financial services company that develops and manufactures products for the generation, transmission, distribution, control and utilization of electricity. Its products and services include aircraft engines, power generation, water processing, security technology, medical imaging, business and consumer financing, media content and industrial products. The company operates through eight segments: Power & Water, Oil & Gas, Energy Management, Aviation, Healthcare, Transportation, Home & Business Solutions and GE Capital.
******** Intel Corp. designs, manufactures and sells computer components and related products. It designs and manufactures computing and communication components, such as microprocessors, chipsets, motherboards, and wireless and wired connectivity products. The company develops advanced integrated digital technology products, primarily integrated circuits, for industries such as computing and communications. It also develops platforms, which it defines as integrated suites of digital computing technologies that are designed and configured to work together to provide an optimized user computing solution. The company operates its business through five segments: PC Client Group, Data Center Group, Other Intel Architecture Group, Software & Services, Intel Mobile Communications, Intelligent Systems Group, Netbook and Tablet Group, Ultra-Mobility Group, McAfee, Wind River Software Group, Non-Volatile Memory Solutions Group.
********* Samsung Electronics Co., Ltd. engages in the manufacture and sale of electronic products. The firm operates through the following business divisions: Consumer Electronics (CE), Information Technology & Mobile Communications (IM), and Device Solutions (DS). The CE business division provides cable television, monitor, printer, air-conditioners, refrigerators, washing machines, and medical devices. The IM business division offers handheld products, communication systems, computers, and digital cameras. The DS business division comprises of memory, system large scale integrated circuit, and light emitting diode. The company was founded on January 13, 1969 and is headquartered in Suwon, South Korea.
********** Louis Vuitton is the world’s most valuable luxury brand and is a division of LVMH. Its products include leather goods, handbags, trunks, shoes, watches, jewelry and accessories. Most of these are adorned with the LV monogram. It is one of the most profitable brands in the world with profit margins approaching 40%. Long-time creative director Marc Jacobs left Louis Vuitton in 2013 after 16 years incharge of the brand.

REFERENCE;
http://www.forbes.com/powerful-brands/list/

HW 3.0

1. Identify one fad products and show it could be maintained on market past its fad stages.Describe your strategies for doing so with pictures/product,advertistment/videos…
           **WALKMAN**
  A personal audio cassette player..

Main article: Sony marketing
      The marketing of the Walkman introduced the idea of ‘Japanese-ness’ into global culture, synonymous with miniaturization and high-technology. The “Walk-men” and “Walk-women” in advertisements were created to be the ideal reflections of the subject watching. The advertising of the Sony Walkman served to portray it as a possession that was not only fashionable but culturally definitive,[citation needed]implicitly one necessary to prove the owner was up to date and financially able to buying newly marketed commercial products, rather than waiting for them to become established and prices to fall.A main component of Walkman advertising campaign was personalization of the device. Having the ability to customize a playlist was a new and exciting revolution in music technology. Potential buyers had the opportunity to choose their perfect match in terms of mobile listening technology. Despite “all this technological diversity, there must be one which is the perfect choice for you”. This method of marketing to an extremely expansive user-base while maintaining the idea that the product was made for each individual ” the best of all possible worlds—mass marketing and personal differentiation”. Sony accomplished the genius feat of mass individualized and targeted advertisement, enabling the Walkman to be recognized as an influential piece of technology.Today, Walkman still maintains its role in popular culture, albeit a diminished one due to the large number of competitors in mobile audio devices today. Through Sony’s effort to “[sustain] certain meanings and practices which have become emblematic of–which seem to stand for or to represent–a distinctive ‘way of life’: the culture of late-modern, post-industrial societies”, the Walkman remains, largely due to effective advertisement, a symbol of the freedom and portability that Sony sought to convey among the younger demographic.

Pictures: click this url….
http://www.cnet.com/pictures/sonys-new-and-old-walkmans-pictures/

Reference;
http://en.wikipedia.org/wiki/Walkman

ACT. 1.0

DEPARTMENT OF MANAGEMENT
MKTG 21

Activity 1.0
Real Selling and Product Demonstration
First Semester, School Year 2014-2015

I. Company Overview

 

Royale is 100% Filipino-owned Corporation established in 2006. From its headquarters in Quezon City, Philippines, the company is continually changing the landscape as we know it- from its expansion of branches throughout key cities in the country to international hotspots in the cities of Dubai, Taipei, Singapore, Doha and Abu Dhabi.

With pillars of industry leaders backed by years of experience and expertise in Finance and Marketing, the company stands tall as the major player in the industry, offering its wide spectrum of FDA-approved health, wellness and beauty products.

Royale as a Brand is synonymous with innovation and modern. From the packaging to the overall impeccable quality and service. Royale products are superlative in all aspects. Its success in the local and international markets is a glaring declaration of this feat.

The business model of Royale is now the benchmark of Filipino-owned Corporations who want to expand their operations worldwide. This pursuit requires more than hard work, but rather, it calls for continuous dedication to excellence and a pragmatic understanding of large-scale multi-national operations. More importantly, a management with keen business sense, acumen and diligence of the highest is required.

MISSION

To create a group or club professional, success driven independent distributors & develop them to be world-class entrepreneurs utilizing a dynamic, innovative & sustainable system of product distribution & marketing while adhering to the highest standards of integrity & excellence .

VISION

To be globally recognized brand & entity providing top quality products, services & business opportunities through a dynamic, innovative & sustainable system of product distribution & marketing while adhering to the highest standards of integrity & excellence.

CORE VALUES: C. H. E. R. I. S. H.
Credibility
A company worth of trust, remaining true to its purpose of providing optimum opportunity to all.
HONESTY
A company that observes and practices fairness and ethics.
EQUALITY
A company that offers and upholds the rights and privileges of those under its sphere without discrimination and prejudice.
RESILIENCY
A company that adapts to the transitions and demands of the modern age, yet maintaining focus on defined corporate directions and goals.
INTEGRITY
A company that is steadfast to its principles, morals and standards.
SINCERITY
A company that advocates consistency, truthfulness and authenticity.
HUMILITY
A company that accords due reverence and gratitude to the Lord Almighty, it does not destroy nor
Detest the reputation of fellow institution.

Click this link below for more information about the company

http://www.royalebusinessclub.com/rbcii_phil/

 

II. PRODUCT INFORMATION

Kojic Papaya Soap

It diminishes dark areas resulting from excessive pigmentation in the skin and may eliminate freckles, melasma or other pigmentation. It lightens the skin, helps remove pimples, nourishes and rejuvenates the skin by inhibiting melanin formation. (PHP 180)

L-Glutha Power Soap

Glutathione works in DNA synthesis and repair while Vitamin E reduces the process that can cause wrinkling and age spots. These are the powerful ingredients of L-Gluta Power Soap. It is a body soap that has L-Glutathione and Vitamin E that (PHP 198)

• Remove dark spots
• Reduces and gets rid of freckles, age spots and pimple marks
• White skin
• Nourishes skin to make look radiant and flawless

III. Sales and Product Demonstration Presentation Techniques.

1. In holding meetings, we talked about such techniques on how to get clients and how to sell product.
2. We find clients using:
a) Online advertising using social networks like Facebook.
b) On-call Endorsing using numbers from friends phonebook.
c) In public places like churches, schools, park and house to house selling.
3. If someone is interested, we’ll be having the schedule of the assembly with time and place, considering the client free time not ours. Other that prefer to be a personal, if someone clients usually those you didn’t knew or some who are in the far places, we surely orient them with real time chatting and on call conversation.
4. We also consider things to convince clients.
a) Mouth Watering words
b) Differentiation of our product to other product (which explain why is it expensive)
c) All words that we will tell about the product comes from reliable researches (only facts)
5. Target Market
Large span of all age groups.
From teenagers and above.
Those who have the capacity to pay and willingness to buy.
People who uses beauty products.
But in the end we all consider anyone who are interested to the product.
6. Ourselves
a) Always wear a good smile.
b) Introduce our self and give some information about us to get their attention
c) Be kind, customers are always right and polite.

7. Techniques in presenting the product
Materials:
Image of the product (fliers).

Click the link below for the image of the product:

Printed Images

Downloaded images of model.

 

 

 

a) We use fliers/ printed copies of a product. We consider gadgets or downloaded images of the product.
b) We explain the benefits of the product, telling someone Mouth Watering words how it is really affective even it is expensive.
c) After telling the product price, we site them about the company who produce the said product which really give us confidence to continuous explain or orient the clients because the company was not new and it is really known by them.
d) To further support the information about the product, we used the downloaded images of few models on the consumer of the soap. We presented the before and after of the models who uses the soap. In this technique, we discuss how it is proved that the product really give a good affect and they will not regret buying it.
e) In the above technique, we discuss how it’s proved that the product really give a good effect and they will not regret buying it.
8. Give time for the clients to ask questions and we will answer it with the best we can.
9. By convincing them that we need first the payment of the purchase. We continuously discuss them how they can trust us exchange on give them our contact numbers. And good thing though that they on some gave the payment.
10. End the transaction with the assurance that the product will be given to them. And thanking them politely with their time even they are not interested.

IV. Customer Feedback and Evaluation

Click this to see tables:

Customer Feedbacks

Our clients said that they are very satisfied with the all over satisfaction with the recent purchase with us. Giving all the information about the product. Clients are divided whether to refer us to their friends or not. Some answered us that we would not be able to refer us because they have no time talking their friends lately. Some of them said that they will surely do it. Indeed, it really proved that we answered all the question they asked. The problem are not all the clients wanted to purchase again in the future with the tied up comment that the soap is expensive and they will not afford buying it again. But still we are happy getting comments that we did a good presentation.

V. Sales Report

Click this link below for the sales report

Sales Report

 

VI. Activity Analysis

Description
• Selling Soap
• Proper Techniques
• Effective Selling
Materials
• Fliers (Printed Images of product with its description)
• Downloaded Images of Model
• Internet wherein we find more information
Preparations
1. Assembly Meetings
• Identifying goals
• Identifying techniques
• Researching for some information about the product
2. Time factor
• 2 weeks to 1 month

Relationship of the Activity to Major Life
The relationship of the activity in life is to know how to handle a real business wherein we have to be effectively productive and industrious much important in selling our products. We learn proper techniques that may apply when we handle business in the near future. We gain more patient with the clients we met and learn how to handle situations. Even knowing how to talk politely to someone you didn’t know. That’s how this activity related to major life. You can’t do things with the help of others, either you sometimes do but not all the time. Consider also the trust catcher or building trust with other people.

Conclusion
We therefore conclude that the real selling and product demonstration is not an easy activity. In this activity, having a concrete goals and techniques is important. We also have to do some research in order to do it with more sources and carefully knowing the information we need. Preparation, meeting with your group and discussing everything bout it is necessary. In selling, you should have your priorities. You should focus on your goals. This time, we learn how to cope up with such things. Those things that will determine how we will apply this activity in the situation we face. This experience helped us to be effective in market world. This activity improved our knowledge and helps us to do future activities or even more situations good.
Prepared by: Group 2, Second year Business Management Student, section D.

Meeting 3.0

minutes of meeting

Held by: Group 1
Date: June 30, 2014
Time Started: 12:46 pm
Attendance
Leader: Rina Arellano
Secretary: Mariz S. Lupa
Members: Shiery Joy Prisno
Arvin John Garcia
Jay-V ointina
Renillo Samartino
Alisha Soriano
Michelle Arellano
Sunshine Iglesias
Jessa Ygona

Agenda’s:

• To talk about submission of reports.
• Announcement of due dates.
• To talk about the updates of payments.

How It Works:
1. Our Leader checks first the updates of the activity in the blog site.
2. The group decided whether to give the payments in the last day or not.
3. Sharing of strategies on how to find clients.
4. Announcing the dates of submission.
5. Closing it with the decision of dates about the payments submission.

Prepared by: Mariz S. Lupa (Group Secretary)
Approved by: Rina Arellano (Group Leader)

Meeting 1.0

Minutes of Meeting

Held by: Group 1

Date: June 19, 2014

Time Started: 12:32 pm
Attendance:

  Leader: Rina Arellano
  Secretary: Mariz S. Lupa
Members:    

 Shiery Joy Prisno
Arvin John Garcia
Jay-V ointina
Renillo Samartino
Alisha Soriano
Michelle Arellano
Sunshine Iglesias
Jessa Ygona

Agenda’s:

• To know the some good strategies on how to sell a product.
• To get a high profile client
• To boost the confidence of each members.
• To practice on how to be effective marketing purchaser.

How It Works:
1. Form a cicle.
2. Suggestions of some ideas given by each of the members about how the agenda’s would succeed.
3. Planning about what should we do in doing this kind of activity.
4. Asigning each member on what part he/she can contribute to the activity.
5. Closing it with the schedule of next meeting that will be held on June 26, 2014.

Prepared by: Mariz S. Lupa (Group Secretary)
Approved by: Rina Arellano (Group Leader)

Meeting 2.0

minutes of meeting

Held by: Group 1
Date: June 26, 2014
Time Started: 2:42 pm
Attendance
Leader: Rina Arellano
Secretary: Mariz S. Lupa
Members: Shiery Joy Prisno
Arvin John Garcia
Jay-V ointina
Renillo Samartino
Alisha Soriano
Michelle Arellano
Sunshine Iglesias
Jessa Ygona
Agenda’s:
• To know about the due dates of the activity.
• To talk about plans and good strategies
• To boost the confidence of each members in getting high profile clients.
How It Works:

1. Assembly place is in our leader’s house.
2. Site the due dates of the activity.
3. Sharing of ideas about how it would be in selling the product and building the trust of the customers.
4. Discussing about the requirements and the due date of the reports.
5. Closing it with the schedule of next meeting that will be held on Monday.

 

Prepared by: Mariz S. Lupa (Group Secretary)
Approved by: Rina Arellano (Group Leader)

HW2.0

1. What are the common product positioning strategies? Give examples with pictures/videos/articles.

***Positioning strategies***

The following is a list of some established product positioning strategies. Think about your product in terms of each one 
and see how they fit. 
• Against a Competitor: Positioning your product directly against a competitor’s typically requires a specific product 
superiority claim. A memorable example is Avis Rental Cars’ we’re #2. We try harder.
• Away from a Competitor: Positioning yourself as the opposite of your competitor can help you get attention in a market 
dominated by some other product. A famous example is 7-UP calling itself the Uncola.
• Benefits: This strategy focuses on a benefit your product provides to your target audience. Examples include Volvo’s 
emphasis on safety and Crest toothpaste’s focus on reducing cavities.
• Product Attributes: Highlighting a specific attribute of your product can also be compelling. For example, Ritz Carlton 
hotels focus on luxury; Motel 6 focuses on economy. 
• Product Categories: Comparing your product to a product in a different category can be an effective way to differentiate yourself. In a soap-compares-itself-to-lotion example, Palmolive dishwashing liquid claims that it softens your hands 
while you do the dishes.
• Usage Occasions: This kind of positioning stresses when or how your product is used by your target audience. Jeep’s 
focus on off-road driving is an excellent example.
• Users: Focusing on the unique characteristics of specific users can also be effective. The …For Dummies series of 
instruction books are attractive to people who want to learn about a topic from a source that doesn’t assume any prior 
knowledge on the reader’s part.

Let’s get into Position
Recall that successful product positioning strategies should differentiate your product, address important customer buying 
criteria, and articulate key product attributes. To achieve all three objectives, you must have an in-depth understanding of:
• How your target market makes purchasing decisions
• How your competition positions their products 
• What your product has to offer
These three interrelated elements of the Positioning Triangle must be in balance for you to attain competitive advantage. 
If you only understand two of the three, you still don’t know enough…….

Conducting the following Positioning Triangle Analysis will help you develop much more effective product positioning 
strategies.

Step 1: Understand your target market
Use the Target Audience Profile (TAP) template to gather and interpret this information. Learn which buying criteria your 
target audience uses: 
• Which product features (i.e. size, speed…), if any, do they emphasize?
• Which product benefits (i.e. safety, comfort…), if any, do they emphasize?

Step 2: Understand your competition
Conduct primary and secondary research (see On The Mark’s Market Research tools and articles) to determine how your 
competitors are positioning themselves, the strategies they’re using, and how successful they’ve been.

Step 3: Map buying criteria against competitive positioning
Add a column to the right of your list of buying criteria to note each competitor that positions its product against that 
criterion. 
Don’t be surprised to discover that:
• Two or more competitors are battling for the same position 
• A competitor is trying to position itself on multiple buying criteria (thereby risking muddy product positioning)
• One or more buying criteria are not being addressed by any competitor
• The market share leader is strongly positioned within the top priority buying criteria

Step 4: Assess your product’s strengths against the buying criteria
Now add a column to the left of your buying criteria list to write your product’s relative strengths. Ask your customers 
how they rank your various strengths. Otherwise, just use your best judgment.

Step 5: Analyze the gaps
Review the completed Positioning Triangle analysis to determine if there are any vacant positions in the market. Is there 
one your product satisfies effectively? Would successfully positioning yourself there yield the returns you seek? 
If there are no unfilled positions (or there are but you’re not interested in any of them), then you will have to decide which 
competitor to battle and which position you can most effectively win. 

SYNTHESIS;

The positioning strategies focuses in planning of actions something to be accomplished…How the different products are marketable properly and here you see how the different companies to introduce their products, how they will sell it…

And i think the best way of strategy is by making a memorable commercials or adds and not because of its beautiful but because they give satisfaction of our needs and wants.

REFERENCE;

http://www.otmmarketing.com/Portals/42226/docs/product_positioning.pdf

**Give the EXAMPLES……

CLICK these URL

(VIDEOS) http://www.youtube.com/watch?v=_0yFXLA6YW0

                 http://www.youtube.com/watch?v=RcRFBVIvJHw

                 http://www.youtube.com/watch?v=0ZW0SFwYjw8

(PICTURE) http://infoworldwithmaham.blogspot.com/2012/09/what-is-stp-process-stp-segmentation.html

(ARTICLE) http://www.cbsnews.com/news/five-great-product-positioning-success-stories/

 

 

HW1.0

HW1.0

1.What is Marketing?(Kotler Definition)Eleborate.                                                                                                                                     

    Philip Kotler defines marketing as ‘satisfying needs and wants through an exchange process’

Synthesis;  

    So Marketing is the transaction of two people(customer or buyer and seller or firm) that benefit each and having an exchange of their wants and needs all the time,so the exchanging process will vice-versa. And i know that so many of us even all of people have unlimited wants and needs,but our resources is limited that’s why we need to take an action to provide our wants and need. We all know that marketing is the place or venue where buyer and seller transact. In Marketing we will  improved our socializing.  

Reference;

   http://www.learnmarketing.net/marketing.htm

2.Enumerate and discuss the Goals of Marketing.

   DIFFERENTIATE yourself from your competition
For example, you need to ask yourself why someone should buy from you rather than one of your competitors. What is the extra value that you bring to the relationship?
And you need to convey that with your marketing efforts.

   BUILDING TRUST
One of the reasons that advertising is so effective is because it’s a shorthand way of building a comfort level very quickly. This is done through repetition of your message. 

   STICKINESS                                                                                                                                                                                                                                                                                                                    In addition to creating trust, all this repetition will also help with what Malcom Gladwell calls the stickiness factor. Stickiness is what glues your message to your product or business. And stickiness can come in a variety of ways. It can be created through a logo, a slogan, a catchy jingle. Every years, companies spend millions on commercials for the Super Bowl or the Oscars and they spend just as much to create eye-catching, hells-a-poppin’ spots that everyone will be talking about the next day.

   SHELF LIFE
In addition to stickiness, you want your advertising to have shelf life. Today’s sales cycle is longer than ever before. This is where shelf-life comes in. 

Synthesis;The goal of marketing depends of business because every business want to achieve their wants and needs on their company. 

Reference;

   http://www.starvideoproductions.com/four_goals_of_marketing

3.Discuss the concept of customers value and its importance to successful marketing.

   According to Woodruff (1997, p. 142) – “Customer value is a customer’s perceived preference for and evaluation of those product attributes, attribute performances, and consequences arising from use that facilitate (or block) achieving the customer’s goals and purposes in use situations”.

  Functional Value
It is concerned with the extent to which a product is useful, has desired characteristics, and performs a desired function.

• Appropriate features and characteristics – quality, aesthetics, creativity, and customisation.
• Appropriate performance – performance quality, reliability, and service-support outcomes.
• Appropriate outcomes – effectiveness, operational benefits, and environmental benefits.

For example – Apple focus mainly on creating appropriate features and attributes. Ford focus on performance, and Pfizer focus on appropriate outcomes and consequences.

   Experimental Value
It is concerned with the extent to which a product creates appropriate feelings, experiences  and emotions for the customer. For example – most restaurants focus on sensory values like aesthetics, aromas, ambiance, feel or tone. Organisations in travel or entertainment focus on creating emotional values like – pleasure, fun, excitement  adventure, or humour.

  Symbolic or Expressive Value
It is concerned with the extent to which customers associate psychological meaning to a product. Some products appeal to customer’s self-concept and self-worth. Branded products like BMW, Rolex, etc are purchased because of their status, prestige, and image.

 

Synthesis; I believe in saying that “customer always right” but other have different way by particular care.It depends how it work to different behavior of customer cause we have each differences.Customer is the center and the biggest important in all businesses because customer is the one who purchase the product or service from a business.                         

Reference; 

   http://www.enotesmba.com/2013/03/marketing-notes-customer-value-concept.html